Quarterly dashboard features key performance metrics from University Communications and Marketing
Chief Marketing Officer Renea Morris
Ohio University Communications and Marketing (UCM) has released its latest quarterly dashboard, highlighting achievements in communications, media relations and marketing completed over the past quarter.
Launched this past year, the dashboard is designed to capture a sampling of progress made in UCM’s ongoing mission to raise the national profile of the University, its programs and the OHIO brand.
Successes from the last quarter include:
- Significant increases in engagement on the University’s official social media platforms, including a 16 percent increase and a 27 percent increase in “likes” on Instagram and Twitter, respectively, and an extraordinary 145 percent increase in engagements on Facebook.
- A 3 percent increase in pageviews on all UCM-administered websites, including the OHIO home page where unique pageviews were up 1 percent over the previous quarter.
- A more than 30 percent increase in OHIO’s media coverage over the previous quarter, helping to place OHIO in a virtual tie at second place with the University of Cincinnati in terms of share of voice among other major public universities in the state.
- Prominent media placements in outlets that include Forbes, Reuters and The Hill, covering topics that include journalistic integrity and OHIO research on a new dinosaur as well as the benefits of Vitamin D3.
Each dashboard also includes a featured project, with this quarter’s dashboard highlighting UCM’s “Clubs Across Campus” video series. Launched in the fall of 2016, the series provides a platform for Bobcats to explore some of the nearly 500 annually recognized student organizations and clubs available on the Athens Campus while also providing professional work experience for UCM’s student employees. More than a dozen “Clubs Across Campus” videos, covering everything from Aeronautics and Renaissance Engineers to Fencing, Kendo and the Harry Potter Alliance, have been filmed with the most recent edition generating more than 3,000 views within the first five days of posting to OHIO’s Facebook page.
“The gains UCM is making in the ways in which we communicate with our stakeholders and the ways in which we are sharing OHIO’s story reflect a commitment to take our branding and marketing efforts to greater heights,” said Chief Marketing Officer Renea Morris. “We are ending the academic year on a high note but aren’t resting on our laurels. I look forward to seeing further progress in the coming quarters.”