OHIO unveils a fully redesigned Bobcat Store

A new logo, inviting members of the OHIO community to “relive the bricks,” greets customers to the fully redesigned Bobcat Store, the official online store of the OHIO Alumni Association.

The OHIO Alumni Association invites members of the Ohio University to “relive the bricks” with its fully redesigned Bobcat Store.

Unveiled in September, the new Bobcat Store has undergone a complete makeover. Among the changes customers will notice are a new URL (bobcatstore.org/); a new logo; and a new tagline, “Relive the bricks,” calling to mind a symbol that ties all Bobcats to each other and to the University.

The new site also features fresh photographs, shot on campus and featuring students and other members of the Bobcat family, and more detailed product descriptions for the 500-plus items designed specifically to capture Bobcats’ OHIO pride. The redesign makes shopping easier with new product categories that include “Ohio Treasures,” featuring items from Ohio and local vendors, and “Campus Merch,” highlighting items touting and supporting individual OHIO campuses, colleges, schools and affinity groups.

This backpack is one of approximately 20 new items available at the redesigned Bobcat Store.

“The new Bobcat Store is designed to add to every Bobcats’ OHIO experience, providing an outlet that evokes nostalgia, that connects all members of the Ohio University family and that provides an opportunity to support the University in a unique and fun way,” said Kailee Slusser.

A designer with University Advancement Communication and Marketing (ACM), Slusser helped lead the site’s redesign in conjunction with staff from the OHIO Alumni Association, ACM and Ohio University Advancement. The redesign is the result of months of research that included audience surveys, in-depth customer interviews, a full-scale marketing inventory and analysis, and benchmarking against peer and competitor websites.

The launch of the redesigned site coincides with the debut of The Bobcat Store’s new fall line of products. Approximately 20 new items have been added to the site and are clearly marked in the dropdown menu under each of the site’s categories. The new items include men’s and women’s apparel as well as gifts and accessories.

In celebration of the new site, The Bobcat Store is offering free shipping on all apparel throughout October.

The official online store of the OHIO Alumni Association, The Bobcat Store was launched in 2007 as a means of keeping Bobcats past, present and future connected to each other, the University and the Athens community. Offering high-quality Ohio University gear customers won’t find anywhere else, The Bobcat Store also serves as a way of supporting OHIO students, programming, individual colleges, departments and affinity groups. Each purchase directly supports student scholarships and programming, events and special initiatives.