Master of Athletic Administration program partners with Gipper Media

MAA students can use Gipper to learn how to leverage social media effectively to manage and grow their athletic programs.

Thanks to a new partnership with Gipper Media, Inc. (Gipper), students in the online Master of Athletic Administration (MAA) program will have access to a tool that will help them create branded social media graphics to promote programs and student-athletes. MAA students, who are current and future interscholastic athletic administrators, can use Gipper to learn how to leverage social media effectively to manage and grow their athletic programs.

“Our partnership with Gipper is an extension of the MAA program’s emphasis on applied learning to prepare students for the ever-evolving needs of a modern athletic director,” said Kelley Walton, director of the MAA program. “Social media is an increasingly critical medium for stakeholder communication and program promotion. By using Gipper’s platform in our online classes, we are able to give our students experience with best-in-class technology and prepare them for taking the next step in their careers—and particularly, their use of social media and other digital channels.”

Students will practice using Gipper’s platform in the course Marketing in Interscholastic Athletics. They also will have access to Gipper’s professional development resources to help them further develop their digital marketing skills.

“We are delighted that Gipper will be used to support these current and aspiring administrators, and that Ohio University actively sought out our solution to enhance their already excellent program,” said Matthew Glick, Gipper’s chief executive officer. “In today’s age, every high school athletic director must know how to market their program and student-athletes via social media and other digital channels.”

Glick said that high school athletic departments often lack the resources to effectively promote all the teams and student-athletes they need to highlight. “Gipper allows athletic administrators to save time, while creating professional sports graphics to better grow their brand, engage stakeholders, and drive revenue. Gipper will be a fantastic solution for the MAA program and their students,” he said.

About Gipper

Gipper is the leading graphics solution platform in the K-12 industry, enabling schools to create professional graphics for social media—in seconds, on any device, and without needing any design experience. Serving school communications professionals, athletic administrators, and principals, Gipper empowers anyone at a school to create effective and compelling content for social media in just a few clicks. With access to a wide range of ready-made templates and seamless social media sharing, schools can create and share more content than ever, all while spending less time and money. In doing so, schools are able to better grow their brand, improve stakeholder communication, and create additional revenue opportunities.