Brand Guidelines

Our team utilizes the brand and guidelines set forth by University Communications and Marketing and it is expected that all other entities across campus adhere to this practice. According to UCM’s website, “Adhering to the OHIO brand is essential to maintaining consistency as we communicate with all of our various audiences. A consistent message is critical in establishing a powerful brand. Deviation from branding guidelines may create confusion and dilute the brand identity of the University.”

To learn about the OHIO brand, please visit UCM’s brand page.

Logos

All division collateral must include the Division of Student Affairs logo. This logo must have a clear zone from any other content on the piece equal to the width of the “I” in OHIO in the logo type. Use of the University seal, Attack Cat or paw print is strictly prohibited unless special permission from UCM is obtained. Additional logo information can be found on UCM’s Ohio Brand logo page.

Typography

Ohio University’s font library contains three fonts that represent the brand and feeling they want to portray to the audience. OHIO's primary brand identity font is P22 Mackinac and should be used on most executions. Termina and Proxima Nova are also available for specific use cases. To learn more about OHIO’s fonts visit UCM’s OHIO brand typography page.

Please only download these Ohio University brand approved fonts through OIT, as Ohio University uses a special version of Barlow.

Colors

Ohio University’s color palette includes the official university colors, which are Cutler Green and Cupola White. It also designates a variety of colors in their accent color palette. To learn more about the color palette and to view the colors, visit the brand color guide.

To use the University colors in Microsoft programs use the following instructions:

Word for Windows

  1. Click on “More Colors” at the bottom of the dialog box.
  2. At the top of the next dialog box, click on the Custom tab.
  3. Enter the appropriate RGB values from the color chart.
  4. Click “OK.”

Word for Windows does not support CMYK, so do not use it to prepare documents that will be printed using a four-color process, such as commercial printing.

Word for Mac 2011

  1. Click on “More Colors” at the bottom of the dialog box
  2. At the top of the next dialog box, click on the sliders icon.
  3. From the drop-down menu, choose “RGB Sliders” (for documents or presentations tht will be shown only electronically) or “CMYK Sliders” (for documents that will be printed using a four-color process, such as commercial printing).
  4. Type in the appropriate values from the above chart for the color you want to reproduce.
  5. Click “OK.”

Photography

When utilizing photography from Ohio University’s photo archive be sure to download images at “Original Size” to ensure that you have a high-resolution option for your printed piece. Choose photos that are organic and do not have a sense of being “staged.” In addition, images should contain a broad balance of age, gender and ethnicity to ensure diversity in division materials.