Market Research

Market research focuses on collecting and reporting data about the preferences and needs of our audiences, stakeholders, and the labor market. Analysis is conducted through interviews, surveys, internal and external data, and nationwide competitor reviews. UCM can help you determine the market viability for academic programs and interests, how to best communicate program messaging to target audiences, and labor market and competitor trends.

 

Typical Projects and Timelines

  • New academic program market research | 8 weeks
  • New academic program target audience and keyword research | 6 weeks
  • Brand awareness and competitor analysis in major geographic areas | 4 weeks
Person analyzing statistical reports

Get Started

Submit a request

How are findings reported to departments?

Upon completion of the work, a report is presented to the department which includes a visual data dashboard, recommendations, data sources, and a glossary of UCM marketing terminology. 

What should I do if my request involves several different service areas?

Fill out our request form and select "combination" as your request type. Please give us as much detail as possible. We will schedule a kick-off meeting to get all the details we need. 

Who can I reach out to for questions about this service?

Gabrielle Johnston 
Marketing Services Manager
johnstog@ohio.edu
740.597.1859

Market Research Staff

Regina Schwartz
Regina Schwartz
Executive Director of Marketing Strategy
schwarr1@ohio.edu
UCM
Corey Burge, Marketing Director, OHIO Online
Corey Burge
Marketing Director, OHIO Online
cburge@ohio.edu
UCM
Portrait-of-Beth-Backes
Beth Backes
Director of Market Research and SEO Strategy
backese@ohio.edu
UCM
Steffie Humphrey, Assistant Director of Marketing, OHIO Online
Steffie Humphrey
Assistant Director of Marketing, OHIO Online
humphreys@ohio.edu
UCM