Rebecca Dingus

Education

• Ph.D., Business Administration – Marketing, Minor in Psychology, Kent State University, 2014
• MBA, Ohio University, 2009
• BA in Mathematics, Minors in Business Administration and Spanish, Ohio University, 2007

Experience

2022-present, Ohio University

• O’Bleness Associate Professor of Marketing

2014-2022, Central Michigan University

• Professor of Marketing and Professional Sales, 2021-2022
• Associate Professor of Marketing and Professional Sales, 2018-2021
• Assistant Professor of Marketing and Professional Sales, 2014-2018

2010-2014, Kent State University

• Teaching Fellow in the Marketing Department

2009-2010, Marshall University

• Research Associate for the Center for Business and Economic Research and the Nick J. Rahall Appalachian Transportation Institute

2009-2010, Ohio University Southern

• Adjunct Faculty for Mathematics, Business and Equine Studies 

Awards

2024 National Conference in Sales Management’s Smartfox Technologies Best Teaching Moment Award

2022-2023 Service Award for the Marketing Department at Ohio University

2021 Outstanding Reviewer Award for Marketing Education Review

2021 Outstanding Registered Student Organization Faculty Advisor Award, CMU Office of Student Activities and Involvement

2020 Innovation Award Winner at the RNMKRS Symposium of Best Practices: Integrating Data Visualization and Artificial Intelligence into Sales Education

2019 Alpha Kappa Psi Distinguished Service Award for service to the Zeta Xi chapter

2019 University Sales Center Alliance’s Best Sales Teaching Innovation Award

2018 AT&T Innovation and Excellence in Teaching Award, CMU College of Business Administration

2016 Best Article of the Year for 2016, Industrial Marketing Management

2015 University Sales Center Alliance’s Best Sales Teaching Innovation-Method Award Winner

2015 John Berens Best Paper in Marketing Education Award Winner at MMA Spring Conference

2014 Best in Track Award at MMA Spring Conference for Sales and Sales Management Track

Research Interests

• Salesperson communication effectiveness
• Sales managers’ adaptivity to salespeople
• Best practices for the marketing and sales classrooms

Published work available via Google Scholar here.

Bio

A proud two-time Bobcat alum, Dr. Rebecca Dingus returned to her alma mater Ohio University in August 2022. Her passion for students and emphasis on building community through active learning is evident through the course she teaches (Foundations of Professional Sales) and her enthusiasm for experiences like the Global Consulting Program. Her passion is connecting students with real-world opportunities and seeing them develop into business professionals. She has coached students to top-ten finishes at national sales competitions and has been honored three times with national awards for Teaching Innovations in Sales Education. In her previous role at Central Michigan University, she coordinated student engagement initiatives across the business school, fully redeveloped the sales curriculum, and organized premier on-campus sales competitions.

Outside of the classroom, Rebecca serves the College of Business by coordinating assessment initiatives for the undergraduate programs, serving on the Intellectual Contributions CIT, and mentoring young leaders through various student organizations. At the university level, she leads faculty onboarding initiatives for the Provost’s office, including the Community Welcome Program and the Building Bobcats: New-to-OU Community Learning Program. In the greater marketing academic community, she is co-editor of a special issue for the Journal of Selling, a reviewer for many journals, a board member for the Marketing Management Association, and a past Board Member and Teaching Session Coordinator for the National Conference in Sales Management. Prior to academia, her experience was focused primarily in the footwear, equine, and transportation industries.