Patton Hall 202L
Dr. Choi is an associate professor in the Restaurant, Hotel and Tourism program. She received her doctoral degree in Hospitality Management from The Ohio State University. She holds a master’s degree in Hospitality and Tourism Management from Purdue University and a bachelor’s degree in Hospitality and Tourism Management from Sejong University, Korea. She teaches hospitality and tourism courses such as Convention and Event Planning, Principles of Customer Service, Hospitality Marketing, Principles of Tourism, and Hospitality Practicum. Her research has a customer-behavior orientation in the hospitality industry and fits within the larger context of service management and operations. It includes hospitality and tourism marketing, environmentally friendly behaviors, and health and wellness service. She has presented at numerous national and international conferences and received two best paper awards - TOSOK International Tourism Conference held at PyeongChang, Korea, 2016, and Asia Pacific Council on Hotel, Restaurant, and Institutional Education (ApacCHRIE) Conference held in Guangzhou, China, 2018. She also received the prestigious 2023 Robert Johnson Award for the Outstanding Paper from Journal of Service Management for the most cited paper in the Year 2023.”In addition, she has published in numerous journals, including International Journal of Hospitality Management, Journal of Travel Research and Journal of Service Management.
Research, Engagement, and Outreach Interests: Hospitality and tourism marketing; Environmentally friendly behaviors; Health and wellness service
Most Recent Publications:
Choi, H., Choi, H. C., & Sukhu, A. (2025). Love at first site: exploring the influence of place attachment on real-time tourist sharing behavior. Tourism Recreation Research, 1-13.
Choi, H., Lee, W., Choi, H., & Zolfaghari, A. (2024). From Click to Fork: An Empirical Analysis of System and Food Quality Influences in Online Meal Kit Consumption. International Journal of Hospitality Management, 121, 103808.
Choi, H., & Jang, J. (2023). Exploring the Optimal Balance Between High-Tech and High-Touch to Achieve Sustainable Development. In J. Kandampully., & S. Smyczek (eds.) International Service Management in the Context of Sustainable Development, Katowice: Publishing House of the University of Economics in Katowice, Poland.
He, Z., Huiling H., Choi, H., & Bilgihan, A. (2023). Building organizational resilience with digital transformation. Journal of Service Management, 34(1), 147-171.
Bogicevic, V., & Choi, H. (2021). Ch3. Designing Service Environments. In P. Szende., A. Dalton., & M. Yoo (Ed.) Operations Management in the Hospitality Industry (pp 45-62). Emerald Publishing Limited.
Helkkula, A., Buoye, A., Choi, H., Lee, M., Liu, S. Q., & Keiningham, T. L. (2020). Parents’ burdens of service for children with ASD – Implications for service providers. Journal of Service Management, 31(5), 1015-1039.
Choi, H. S. C., Huang, S., Choi, H., & Chang, H. (2020). The effect of flight attendants' physical attractiveness on satisfaction, positive emotion, perceived value, and behavioral intention. Journal of Hospitality and Tourism Management, 44, 19-29.
Kabadayi, S., Ali, F., Choi, H., Joosten, H., & Lu, C. (2019). Smart service experience in hospitality and tourism services: A conceptualization and future research agenda. Journal of Service Management, 30(3), 326-348.
Sukhu, A., Choi, H., Bujisic, M., & Bilgihan, A. (2019). Satisfaction and positive emotions: A comparison of the influence of hotel guests’ beliefs and attitudes on their satisfaction and emotions. International Journal of Hospitality Management, 77, 51-63.
Choi, H., & Kandampully, J. (2019). The Effect of Atmosphere on Customer Engagement in Upscale Hotels: An Application of S-O-R Paradigm. International Journal of Hospitality Management, 77, 40-50.
Boglcevic, V., Bujisic, M., Choi, H., Smith, S., & Li, I. (2017). Impact of Computer-Generated Images on LODGSCAPE Perceptions and Visit Intentions. Journal of Hospitality & Marketing Management, 1-27.
Choi, H., Kandampully, J., & Stafford, K. (2016). The Implication of Servicescape, Emotion and Trust to a Positive Customer Service Experience: Wellness Spa Context in the U.S.A. International Journal of Service Management and Sustainability, 1(1), 1-15.
Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotel. International Journal of Hospitality Management, 51, 87-95.
Zhang, T., Kandampully, J., & Choi, H. (2014). The Role of Employee Wellness Program in the Hospitality Industry: A Review of Concepts, Research, and Practice. Research in Hospitality Management, 4(1-2), 45-54.
Choi, H., & Stafford, K. (2013). The Effect of Servicescapes on Consumers’ Wellness Experience. In: J, Kandampully (ed.) Service Management in Health & Wellness Services (pp. 77-97). Dubuque, IA: Kendell Hunt Publishing.
Choi, H. (2013). Clifton Springs Hospital and Clinic (USA). In J, Kandampully (ed.) Service Management in Health & Wellness Services (pp. 410-411). Dubuque, IA: Kendell Hunt Publishing.
Choi, H., Lehto, X., & Brey, E.T. (2011). Investigating Resort Loyalty: Impacts of the Family Life Cycle. Journal of Hospitality Marketing & Management, 20(1), 121-141.