Harvesting insights: Voinovich researchers study Circleville Pumpkin Show's impact on community, economy

The annual Circleville Pumpkin Show commences each October, showcasing local harvests and vibrant local spirit. But this year, the Voinovich School of Leadership and Public Service at Ohio University is conducting an economic impact study to unveil the event’s significance to the Circleville community.

Led by students and faculty, the Voinovich School’s Center for Economic Development and Community Resilience aims to understand the show’s multifaceted impacts on the local market. The data collection included speaking with show-goers and vendors about their spending and income habits. It allowed the team to gather insights regarding visitor spending, overnight stays, and purchases at local businesses, capturing the ripple effects of the Circleville Pumpkin Show on Circleville’s economy.

The next phase of the study will dive deep into data analysis to try and reveal a vivid picture of the financial boost the town experiences during and after the event. According to Clara Bone, a senior project manager with the Center, the information from the study “is helpful for future grant applications and funding opportunities, ensuring the show’s continued success.”

For many involved in the economic development at the Voinovich School, data collection serves as a chance to connect with the Appalachian region while applying their skills to deliver valuable insights to Circleville.

Ryan Humeniuk, a senior at Ohio University and Voinovich undergraduate research scholar, said the experience offered him a unique opportunity to see a study from beginning to end.

“My favorite part of the study was being out in the local neighborhoods, talking to people, and putting names to the data,” Humeniuk said. “It’s easy to get bogged down in the numbers, but connecting with vendors and attendees makes the analysis feel meaningful.”

Bozeman Koonce, a graduate assistant on the team, valued the chance to connect with the Circleville populace during data collection. Engaging with those impacted by the event reinforced the vital role of local involvement in economic analysis for Koonce.

“When I was an undergrad, I didn't have the opportunity to travel with a research team,” Koonce said. “I’m fortunate to connect the people to where the data is coming from.”

As the evaluation begins, the team plans to compile their findings into a comprehensive report that will guide future planning and pinpoint areas for improvement, such as expanding visitor accommodations and enhancing vendor support.

The Voinovich School's Economic Impact Survey highlights the significance of the Pumpkin Show while providing a roadmap for its future. By quantifying the show’s economic contributions, the analysis fosters unity among local businesses and underscores the importance of community events.

As Circleville reflects on this year’s show's success, the insights gained from the survey will help ensure that the Pumpkin Show remains a cherished tradition, driving economic growth and celebrating the local spirit for generations to come.