Makenzie Bowker is an award-winning storyteller and social media leader whose work has earned some of the industry’s highest honors, including multiple Webby Awards, Telly Awards, and recognition as a 2025 Bold Brands Honoree by The Social Intelligence Lab. After graduating with honors from Ohio University’s E.W. Scripps School of Journalism, Makenzie began her career at CNN, where she worked nearly every shift and role imaginable—from archives specialist to live event producer to 3 a.m. Pinterest craft builder, and everything in between. While there, she was tapped to help build the network’s first-ever social discovery team. During her tenure, she covered two presidential campaigns, led social newsgathering workshops for staff, and regularly sourced and produced high-impact content that shaped CNN’s digital storytelling.
Currently, Makenzie serves as the senior manager of social media and influencer strategy at City of Hope, where she has led transformative digital initiatives. Within her first 90 days, she implemented a new social-first content strategy and rebranding effort that drove a 180% increase in video views, a 53% growth in audience footprint, a 77% rise in impressions, and a 105% boost in engagements year-over-year. In her role, she leads a team of content producers and strategists while advising C-suite leaders and cross-functional partners on best practices and emerging trends. She has developed a comprehensive suite of strategy playbooks and governance documents covering influencer and user-generated content, social listening, employee advocacy, and community management.
Prior to her role at City of Hope, Makenzie was managing editor of brand strategy and content marketing at Cancer Treatment Centers of America (CTCA), which was later acquired by City of Hope. There, she conceptualized and published over 600 marketing and communications assets, including a new content series for patients and caregivers that helped increase site page views by 10% in just six months. She also launched a new awards program that reached over 60,000 people at its debut and doubled annual page views from social traffic and engagements.
Makenzie’s earlier career includes a pivotal tenure at WebMD, where she rose through the ranks from social media editor to senior manager of social media and audience engagement. She led a team of editorial producers and strategists, increasing yearly page views from social traffic by 112% and social engagements by 125%. Her innovative mobile push notification strategy boosted clickthrough rates and page views by over 1,000%. She also launched WebMD’s presence on Reddit, producing over 25 AMAs with leading institutions such as Cleveland Clinic, Harvard, Emory, Johns Hopkins Medicine, and City of Hope.
In her spare time, Makenzie advises brands and thought leaders as an independent consultant. She has also been invited to speak for organizations including SocialMedia.org, The Carter Center, Ohio University, and Sprout.