How to Use the Contact Click Report

Key engagement metrics are displayed in green scorecards across the top of the dashboard. These include:

• Total Contact Clicks

• Total Email Clicks

• Total Schedule Appointment

• Total Phone Call Clicks

• Total Building Directory Clicks

Each metric provides a snapshot of user engagement with different contact methods. The scorecards also display the percent change from the previous reporting period, allowing you to track progress and identify trends over time. For detailed definitions of each metric, please refer to the vocabulary section. 

The filters at the top of the dashboard are consistent with those on the Session Data page, ensuring a seamless user experience across reports. These filters include options for:

• Insight: If the data shows a high number of clicks on certain contact types, such as phone calls or email, but these links are buried in less prominent locations on your site, this indicates a need for improved placement.

• Action: Reposition these high-engagement contact links to more visible areas on your site, such as the header or main navigation menu. This makes it easier for users to find and use these contact methods, potentially increasing user satisfaction and engagement. 

• Insight: Analysis of the contact click paths can reveal where users typically encounter issues or drop off before completing their contact actions. For instance, if users click on a "Schedule Appointment" link but frequently leave the page before completing the scheduling process, it may indicate a problem with the scheduling interface or process.

• Action: Investigate and streamline the scheduling process to reduce friction. Consider simplifying forms, improving instructions, or adding support options to enhance the user experience and increase appointment completions. 

• Insight: Analysis of the pie chart and tables can reveal user preferences for different types of contact methods.

• Action: Tailor your content and support resources to align with these preferences. For example, if users prefer scheduling appointments online, you might invest in enhancing your online scheduling system and promote it more effectively. 

• Insight: If the data shows that "Phone Call" clicks are significantly higher than "Email" clicks, it indicates that users prefer direct, real-time communication.

• Action: Highlight phone contact options more prominently on your website and consider offering additional features like click-to-call buttons to facilitate easier communication. 

• Insight: Data might show that certain contact links have low engagement despite being prominently placed.

• Action: Review and test different designs, messaging, or incentives to boost engagement with these links. For instance, if "Social Links" have low clicks, adding engaging content or highlighting these links with a call-to-action might improve their performance.