How to Use the Exit Click Data Report

The table presents detailed information about the pages from which users exit and the specific external URLs they click. Metrics such as the number of clicks and the percentage change compared to a previous period provide a deeper understanding of user behavior and link performance.

Enhance the report's usability by including filters similar to those in other Looker Studio reports. These filters improve the report's navigational consistency and analytical depth.

• Date Range: Adjust to display data over specific periods, helping identify temporal patterns in user behavior.
• Page Path: Allows analysis of exit clicks from individual pages, offering insights into the specific behavior of different sections of your site.
• Page Path Grouping: Groups related pages to analyze broader trends, making it easier to see how different site sections perform.
• Exit URL: Focuses on specific external URLs to determine which are most frequently accessed, aiding in the evaluation of external partnerships and link placements.

• Insight: High traffic to specific external sites often signals strong partnerships or user interest, whereas low traffic might indicate that the links are not as valuable or engaging as expected.
• Action: Review and prioritize external links based on performance metrics. Strengthen collaborations with high-traffic sites, and reconsider or reposition links that generate less interest to optimize overall site engagement.

Insight: User Needs Not Met

• Pages with high exit clicks often indicate that the content is not fully meeting user expectations or needs. This suggests that visitors are compelled to leave the site to find the information elsewhere, signaling potential content deficiencies or gaps.

Action

• Evaluate Content Depth: Conduct a comprehensive review of the pages with high exit clicks to discern what users might be searching for that they aren't finding. Tools like heat maps or direct user feedback can provide insights into user interactions and content effectiveness.
• Enhance Content Quality: Improve the content's engagement and informativeness by:
  • Developing Detailed Guides in Drupal: Construct comprehensive guides for topics requiring in-depth explanation, ensuring they are well-organized with anchored links for easy navigation to specific sections of interest.
• Optimize for User Intent: Align the content with the specific needs and search intents of your audience, refining sections that receive significant attention, simplifying complex data, or providing additional resources like downloadable materials or internal links to keep users on your site.