One of the most common co-majors for our business analytics students is Management Information Systems (MIS). Like their Analytics counterparts, MIS students benefit from extremely high internship and job placement rates, plus they gain an essential, highly valuable collection of hard skills that they can apply across a variety of professions and positions.
Business Analytics Bachelor's Degree (BBA)
Elevate Skills with a Business Analytics Degree from OHIO
When it comes to business, crucial details lie hidden in data, and the people with the skills and insights needed to parse massive data sets and discover the vital truths within have unlimited career opportunities. Business analytics is a rapidly growing field, and there’s no better way to jump in than to attend Ohio University.
Business analytics melds mastery of statistical techniques and tools with an understanding of the practical applications of data for business owners, marketers and product manufacturers. As a business analytics major, you’ll prepare for a future that is equal parts intellectually stimulating, professionally exciting and financially lucrative. You can help businesses thrive like never before with a business analytics degree. Continue reading to discover:
Choose What You Want to Learn
Our Bachelor of Business Administration (BBA) in Business Analytics program is unique because you must combine this major with another BBA major. Read more about the Business Analytics co-major requirements in the academic catalog. Don’t think you’ll have to delay your graduation, though; with our advisors and student success specialists, you’ll have the resources and time management assistance you need to graduate on time in four years.
While there are 9 BBA majors from which you can choose as a co-major, business analytics majors commonly choose:
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Business Economics
Other business analytics majors pursue a dual degree in business economics. It’s another excellent option since you’ll use similar analytical techniques to better understand and master economic systems. It covers topics like microeconomics, labor economics and a variety of other important courses in this field.
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International Business
Another strong option is international business, which empowers graduates to succeed in any marketplace. You’ll study topics like international supply chain management, international market analysis and entry and more. Combined with your focus on business analytics, you’ll be well-positioned to provide invaluable services to firms around the world.
Choose Where You Want To Learn
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Athens, OH,
Residential CampusOur business analytics program is exclusively available at our residential campus in Athens, Ohio. That’s a huge benefit in more ways than one. Not only is our residential campus a welcoming place to live, but it’s also fully equipped with facilities, sports arenas, and amenities ranging from on-campus eateries to accessible libraries and more.
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Regional Campuses
You can take several classes at one of our regional campuses, including some business analytics courses. These can be excellent places to study at Ohio University if they are closer to home before you transfer to Athens.
97%
Internships and Job Placements
$57k
Average Salary Upon Graduation
Careers in Business Analytics
So, what can you do with a business analytics degree? For starters, when you earn a degree in business analytics, you don’t only have one or two professional opportunities — you have dozens! Business analytics degree grads can pursue positions and job titles such as:
- HR analytics specialist
- Data specialist
- Systems specialist
- Business analyst
- Data architect
- Business development manager
- Statistician
- Business intelligence specialist
- Predictive analyst
- Chief data officer
- And more!
Post-Grad Opportunities for Business Analytics
Thanks to the strength of our alumni network and the quality of our program, many business analytics majors are well-equipped to jump straight into the job market post-graduation. By completing internships during your time at OHIO, the odds are good you’ll already know your future employer before wrapping up your final class! Previous students have secured jobs at organizations like Huntington Bank, Trans Impact and Ohio University!
But you can also stick around and further your mastery of business analytics. Our online Master of Business Analytics is perfect for continuing students or working professionals, and it can be completed in just 20 months. If you know you want to commit to grad school early, you can apply to an accelerated-pace program and save your seat for the master's as an undergrad.
Career and Internship Support
97% of our 2022 business analytics graduates experienced positive outcomes such as employment or continuing education within six months after commencement. Many students have even accepted offers during their senior year.
Our Business Academic Advising & Career Services center is onsite in Copeland Hall, ready to help you understand how to use good career marketing strategies, from your freshman year. We’re ready to help you find the perfect internship or job. In addition to career fairs, and College Placement Champions, you’ll have access to Handshake, a web-based system where employers post positions, review resumes and connect with candidates. Plus, participate in workshops, seminars, and even one-on-one coaching to make sure you’re presenting yourself the right way and achieving your career goals.
Get Hands-On Experience With Your Business Analytics Degree
Since we know that hands-on experience is the best way to learn, our students are encouraged to participate outside of the classroom in a variety of activities.
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Complete an Internship in Business Analytics
You’re required to have an internship (and many students jump at the chance to begin in their sophomore years). Our dedicated faculty will help you find the perfect place to showcase your talent — remember, internships are oftentimes a way to get your foot in the proverbial door and jump start your career well ahead of graduation.
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Finish the Copeland Core
As a student of the Ohio University College of Business, you’ll need to complete the Copeland Core courses. These courses prepare you for the above-mentioned internship and help you practice skills in critical areas like leadership and time management.
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Study Abroad With International Experiences
Business analytics majors can apply for a variety of international or study abroad experiences, like a student exchange program (one or two semesters long) for the Global Consulting Program. With this exclusive business experience, you’ll solve the complex business challenges facing international organizations.
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Join Information Systems and Analytics Professionals
Consider joining Information Systems and Analytics Professionals (ISAP), a student-run organization for Management Information Systems and Business Analytics majors. In ISAP, you'll network with industry professionals, learn about technology trends and gain insights about skills sought out by employers.
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Consider Joining Student Organizations
Business analytics majors can optionally join one of the many student organizations available. For example, the Ohio Sports Analytics Team is a great way to get hands-on practice with statistical data and information systems.
Why Choose a Business Analytics Degree?
A business analytics bachelor’s degree is a great choice for two reasons: job security and market insights.
Make no mistake — the business analytics field will only grow in the future. Businesses, governments and a variety of other organizations need trained business analysts to understand the wealth of data collected from people around the globe. By studying this specialty now, you’ll set yourself up for success and professional prosperity for decades to come — not to mention a healthy salary wherever you work!
Other business majors study business analytics so they can learn more about people, economics or other interconnected systems. The truth lies in data, and OHIO’s business analytics degree program gives you the tools and specialized knowledge you need to parse that data and come to conclusions for yourself and your employer. It’s an excellent program for knowledge-seekers above all.
Student Support Resources for Business Analytics Majors
Ohio University’s faculty is collectively committed to helping every single student succeed, including the professors of our BBA in business analytics program. During your time at OHIO, you’ll get personal and professional support from these experienced mentors, who will help you master the skills you need to thrive in your new profession.
Need help getting an interview or internship? Want to know what to say or what business lingo might impress a future boss? Or do you just need to know where to target your studies? Our faculty members — many of whom are first-generation professors — can assist with all of these things and more.
The OHIO Experience for Business Analytics Majors
Classroom instruction is essential, but so is giving students the real-life tools and abilities they need to thrive in their chosen careers. OHIO’s business analytics program provides you with ample opportunities to put your new skills to the test. You’ll start practicing with the techniques, methodologies and software tools in the data analytics industry right from the start and be a master sooner than you think.
Because the business analytics program requires you to co-major, it offers you the chance to specialize your education or design your degree program according to your interests. That means freedom for you personally, plus a meaningful way to distinguish yourself from other soon-to-be grads.
For example, maybe you’ll co-major in management information systems to double down on strategic skills and tech-savviness in the business sector. However, many students also opt to major in marketing, business economics, entrepreneurship and more. Each co-major choice is a different way to define yourself and acquire valuable skills that will suit you well in your future career.