Audrey Siegel Mevorah

I am a media practitioner and an educator, steeped in strategy, consumer insights, and brand marketing.  I was trained in packaged goods marketing on the Procter + Gamble business, or “the Harvard of advertising” as we like to call it.  I’ve worked on multiple Fortune 100 and 500 brands, in consumer health care, automotive, financial, travel, and more.  I’ve created new ways of agency operations, media planning and investment, and communication planning integration.  I’m committed to effective diversity and inclusion in all situations and have been a champion for women and parents in the workplace, creating programs to encourage connection and foster success.  

I successfully founded and grew an independent media agency, TargetCast, and then navigated the sale of that award-winning agency to MDC Partners, a publicly traded advertising and marketing firm. I then turned my attention to professional development and education, determined to have a significant role in educating the next generation of curious and thoughtful advertising leaders. I enjoy the opportunity to teach Introduction to Advertising, Media Planning + Buying, Digital Media Strategy + Investment, and Media Planning Fundamentals, to undergraduate and graduate students at multiple universities.  I am a life-long learner, and teaching is a fundamental part of my experience.